The Arta Terme Benessere Alpino Tourist Consortium was created to promote Arta Terme and its region through collaboration among local businesses, community organizations, and public institutions. Far from being an outside entity, it is a shared platform for networking, exchanging ideas, learning from one another, pooling resources, and building stronger projects than any individual organization could achieve on its own.
The Consortium’s work encompasses destination marketing as well as setting a shared direction: enhancing destination recognition, coordinating communications, showcasing local expertise, and helping hospitality providers, operators, and partners feel like active contributors to a broader vision.
This collaborative effort gave birth to Silent Alps, more than just a name, it is a brand designed to make the region's tourism offerings clearer and more recognizable. Silent Alps embodies everything we aim to offer our visitors: wellness, nature, culture, outdoor activities, authentic hospitality, and genuine human connections.
The Silent Alps brand serves to present Arta Terme and the Carnia region in a more immediate, coordinated, and accessible way, helping guests navigate accommodations, experiences, events, and practical information. At the same time, it helps local businesses and organizations align around a common vision, backed by unified messaging and a stronger collective direction.
